Beyond Customer Service: Why Wi-Fi Matters to Retailers

As technology continues to grow in the business space, even small organizations like retailers are adopting more modern sales tools. Nowadays, businesses of all kinds need a strong and consistent wireless connection in order to operate more efficiently and effectively.

Let’s take a look at why Wi-Fi matters for modern businesses beyond the typical customer service aspect.

Better Business Performance

Better wireless performance is better business performance. Simply put, the mobility of your business operations depends on Wi-Fi: you can very easily move your points of check out without worrying about being tethered to an ethernet cord. Similarly, your employees can move about the business, engaging in activities like stock management and inventory control, without having to totally disappear from the sales floor. Lastly, this mobility gives you the opportunity to interact with customers wherever you need to. If, for example, there is a long line at the cash register, you could check them out digitally to move the line along.

In addition to promoting efficiency and convenience, wireless networks improve the cost-effectiveness of your business. Not only do you not need to pay for complicated wiring systems, but you also don’t need to worry about putting holes in your walls or hiding lengths of cable from customers. A wireless system not only looks better, but it also functions better.

Unique Customer Service Benefits

When people think of the top reasons businesses have Wi-Fi, customer service is often number one. Nearly all organizations have a guest network so shoppers can check for deals or coupons before purchasing or a loyalty network for repeat customers so they can get unique opportunities. However, there are additional, more unique benefits to wireless networks for customers.

Wireless networks are great because they allow you to meet customers where they are. Wireless networks also give you the opportunity to offer ancillary services beyond a customer’s mere ability to plug in their tablet for their restless child. In this regard, Wi-Fi enhances customer experience and marketing. For example, your business can email customers coupons when they connect to your network, encouraging them to continue doing business with you.

Furthermore, an unspoken benefit of customers joining a public network is that they’re agreeing to share their data with you in accordance with your privacy terms. So if your business offers public Wi-Fi to customers, you can collect information about their shopping patterns to learn more about their preferences and behavior. This allows you to pitch them offers that better suit their needs.

Final Thoughts

Clearly, having Wi-Fi in your place of business goes beyond the assumed customer service benefits—it improves the efficiency of your operations and offers a cheaper alternative to many traditional business tools. Furthermore, it gives you the unique opportunity to peer into your customers’ preferences so you can offer services and products that better align with their interests.

If your business is looking for a strong and consistent wireless connection, Remote Speed Test offers a solution that allows you to monitor your Wi-Fi regularly throughout the day so you can stay ahead of any possible issues. Contact us today for more information on our solution.

By |2018-05-03T15:05:55+00:00May 9th, 2018|Uncategorized|
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